机读格式显示(MARC)
- 000 01189cam a2200277 a 4500
- 008 140928s2014 cc a 000 0 eng d
- 020 __ |a 9787300192345 : |c CNY45.00
- 090 __ |a F713.50/PWD:2/(13)
- 099 __ |a CAL 022014061489
- 100 1_ |a Perreault, William D.
- 245 10 |a Essentials of marketing : |b a marketing strategy planning approach / |c William D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy = 国际市场营销 / 小威廉·D·佩罗, 约瑟夫·P·坎农, E·杰尔姆·麦卡锡著 ; 刘白玉 ... [等] 改编.
- 250 __ |a 13th ed., 英文改编版.
- 260 __ |a 北京 : |b 中国人民大学出版社, |c 2014.
- 300 __ |a xxviii, 310, 32, 10 p. : |b ill. ; |c 28 cm.
- 500 __ |a Adaptation of : Essentials of marketing : a marketing strategy planning approach / William D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy.New York : McGraw-Hill/Irwin, c2012, 13th ed. 9780078028885.
- 700 1_ |a Cannon, Joseph P., |c Ph. D.
- 700 1_ |a McCarthy, E. Jerome |q (Edmund Jerome)