机读格式显示(MARC)

• 000 00973nam 2200313 45

• 000 1000071430

• 001 0000296274

• 005 20000629112228.0

• 008 20000622s1996 iluak 001 0 eng d

• 010 __ |a 95012120

• 020 __ |a 0256136890 : |c CNY12.00

• 040 __ |a CAU

• 050 __ |a HF5415 |b .C6944 1996

• 082 0_ |a 658.8'02 |2 0

• 090 __ |a F713.5/CDW/(5)

• 093 __ |a F713.5 |2 4

• 100 1_ |a Cravens, David W.

• 245 10 |a Strategic marketing management cases / |c David W. Cravens, Victoria L. Crittenden.

• 250 __ |a 5th ed.

• 260 __ |a Chicago : |b Irwin, |c c1996.

• 300 __ |a 715 p. : |b ill ;23 cm.

• 440 _0 |a The Irwin series in marketing

• 500 __ |a Includes index.

• 650 _0 |a Marking |x Case studies.

• 700 1_ |a Crittenden, Victoria L.

• 901 __012000002040

• 905 __ |a CAU |f F713.5/CDW/(5) |2 4 |b W0067678(or.)

• 907 __ |a CAU |f F713.5/CDW/(5) |2 4 |b W0067678(or.)

• 999 __ |A xw |a 20000523142532 |M zwglc |m 20000629112228 |G zwglc |g 2000062911224