机读格式显示(MARC)

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• 000 1000077248

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• 005 20060620090122.0

• 008 041014s2004 maua 000 0 eng d

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• 090 __ |a F713.5/PWD:2

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• 099 __ |a CAL 022004111612

• 100 1_ |a Perreault, William D.

• 245 10 |a Applications in basic marketing : |b clippings from the popular business press / |c William D. Perrault, E. Jerome McCarthy.

• 250 __ |a 2003-2004 ed.

• 260 __ |a Boston, MA : |b Irwin McGraw-Hill, |c c2004.

• 300 __ |a viii, 231 p. : |b ill. ; |c 26 cm.

• 650 _2 |a Marketing |x Management.

• 700 1_ |a McCarthy, E. Jerome |q (Edmund Jerome)

• 901 __022006013988

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• 907 __ |a CAU |f F713.5/PWD:2 |b W0074128(or.) |b W0074442(or.)

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