机读格式显示(MARC)

• 000 01122nam 2200325 a 4500

• 000 1000077213

• 001 0000301112

• 005 20060620090312.0

• 008 021018s2003 maua b 001 0 eng d

• 020 __ |a 0071199144 (international ed. : alk. paper)

• 020 __ |a 0072471425 (alk. paper) : |c CNY300.00

• 040 __ |a WHUT |c WHUT

• 041 0_ |a eng

• 090 __ |a F713.5/ZVA/(3)

• 093 __ |a F713.5 |2 4

• 099 __ |a CAL 022002211886

• 100 1_ |a Zeithaml, Valarie A.

• 245 10 |a Services marketing : |b integrating customer focus across the firm / |c Valarie A.Zeithaml and Mary Jo Bitner.

• 250 __ |a 3rd ed.

• 260 __ |a Boston ; |a New York : |b McGraw-Hill/Irwin, |c 2003.

• 300 __ |a xx, 668 p. : |b ill. ; |c 26 cm.

• 504 __ |a Includes bibliographical references and index.

• 650 _0 |a Marketing.

• 650 _0 |a Service industries |x Marketing.

• 650 _0 |a Customer services.

• 700 1_ |a Bitner, Mary Jo.

• 901 __022006013993

• 905 __ |a CAU |f F713.5/ZVA/(3) |b W0074115(or.)

• 907 __ |a CAU |f F713.5/ZVA/(3) |b W0074115(or.)

• 999 __ |t E |A xy1 |a 20060620 09:03:09 |G wzhlc |g 20050905 08:52:38 |I xy1 |i 20060620 09:03:1