机读格式显示(MARC)

• 000 01640cam a2200337 a 4500

• 000 1000106527

• 001 0000329117

• 005 20090521163254.0

• 008 090102r20092007cc ab b 001 0 eng d

• 020 __ |a 9787302188568 (pbk.) : |c CNY49.80

• 040 __ |a RUC |c RUC |d RUC

• 043 __ |a n-us---

• 082 00 |a 659.2 |2 22

• 090 __ |a C912.3/SFP/(10)

• 093 __ |a C912.3 |2 4

• 099 __ |a CAL 022009000949

• 100 1_ |a Seitel, Fraser P.

• 245 14 |a The practice of public relations / |c Fraser P. Seitel =公共关系实务 / 弗雷泽·P. 西泰尔著.

• 246 31 |a 公共关系实务

• 250 __ |a 10th ed.

• 260 __ |a 北京 : |b 清华大学出版社, |c 2009.

• 300 __ |a xxix, 442 p. : |b ill., map ; |c 26 cm.

• 490 0_ |a 清华管理学系列英文版教材

• 504 __ |a Includes bibliographical references and index.

• 505 0_ |a What is public relations, anyway? -- The growth of public relations -- Communication -- Public opinion -- Management -- Ethics -- The law -- Research -- Print media relations -- Electronic media relations -- Employee relations -- Multicultural community relations -- Government relations -- Consumer relations -- International relations -- Public relations writing-- Integrated marketing communications -- Public relations and the Internet -- Crisis management.

• 534 __ |p Reprint. Originally published: |c Upper Saddle River, N.J. : Pearson/Prentice Hall, c2007. |z 9780132304511.

• 650 _0 |a Public relations |z United States.

• 901 __022009001190

• 905 __ |a CAU |f C912.3/SFP/(10) |b W0082646-7

• 907 __ |a CAU |f C912.3/SFP/(10) |b W0082646-7

• 999 __ |t C |A wzhlc |a 20090518 08:23:30 |I wzhlc |i 20090521 16:32:54 |G wzhlc |g 20090521 16:34:0