机读格式显示(MARC)

• 000 01369cam a2200361 a 4500

• 000 1000107968

• 001 0000330448

• 005 20091123100941.0

• 008 091023r20092008cc a b 000 0 eng d

• 020 __ |a 9787111279518 (pbk.) : |c CNY68.00

• 040 __ |a RUC |c RUC

• 050 00 |a HF5415.2 |b .B7787 2008

• 082 00 |a 658.8/30285554 |2 22

• 090 __ |a F713.5/BAC/(2)

• 093 __ |a F713.5 |2 4

• 099 __ |a CAL 022009145510

• 100 1_ |a Burns, Alvin C.

• 245 10 |a Basic marketing research : |b using Microsoft Excel data analysis / |c Alvin C. Burns, Ronald F. Bush = 营销调研 : 运用Excel数据分析 / 阿尔文 C. 伯恩斯, 罗纳德 F. 布什著 ; 张喆等译注.

• 246 31 |a 营销调研 : |b 运用Excel数据分析

• 250 __ |a 2nd ed.

• 260 __ |a 北京 : |b China Machine Press, |c 2009.

• 300 __ |a xxviii, 498 p. : |b ill. ; |c 28 cm.

• 490 0_ |a 高等学校经济管理英文版教材

• 504 __ |a Includes bibliographical references (p. 489-498).

• 534 __ |p Reprint. Originally published: |c Pearson Prentice Hall, c2008, 2nd ed. 9780132059589.

• 630 00 |a Microsoft Excel (Computer file)

• 650 _0 |a Marketing research.

• 700 1_ |a Bush, Ronald F.

• 700 1_ |a Zhang, Zhe |9 (张喆)

• 901 __022009002682

• 905 __ |a CAU |f F713.5/BAC/(2) |b W0083215-6

• 907 __ |a CAU |f F713.5/BAC/(2) |b W0083215-6

• 999 __ |t C |A wzhlc |a 20091123 09:57:03 |I wzhlc |i 20091123 10:09:41 |G wzhlc |g 20091123 10:12:4