机读格式显示(MARC)

• 000 01000cam 2200277 a 4500

• 000 1000079669

• 001 0000303429

• 005 20101111104541.0

• 008 010919s1998 ohua b 001 0 eng d

• 020 __ |a 0538876697 (alk. paper) : |c CNY25.00

• 040 __ |a TJU |c TJU

• 090 __ |a F713.52/MC/(2)

• 093 __ |a F713.52 |2 4

• 099 __ |a CAL 022002065937

• 100 1_ |a McDaniel, Carl.

• 245 10 |a Marketing research essentials / |c Carl McDaniel, Jr., Roger Gates.

• 250 __ |a 2nd ed.

• 260 __ |a Cincinnati, Ohio : |b South-West College Publishing, |c c1998.

• 300 __ |a xxii, 462, [26] p. : |b ill. (some col.) ; |c 26 cm.

• 500 __ |a Includes bibliographical references (p. E1-E7) and index.

• 650 _0 |a Marketing research.

• 700 1_ |a Gates, Roger H., |d 1942-

• 901 __022006019388

• 905 __ |a CAU |f F713.52/MC/(2) |b E0212896(or.) |b E0277686(or.)

• 907 __ |a CAU |f F713.52/MC/(2) |b E0212896(or.) |b E0277686(or.)

• 999 __ |t E |A gxr |a 20101111 10:45:09 |G wzhlc |g 20061121 16:05:51 |I gxr |i 20101111 10:49:1