机读格式显示(MARC)

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• 090 __ |a F713.5/MCD:2/(8)

• 093 __ |a F713.5 |2 4

• 099 __ |a CAL 022007024559 |b u

• 100 1_ |a McDaniel, Carl D.

• 245 10 |a Marketing / |c McDaniel & Lamb & Hair = |b 市场营销学 / 卡尔·麦克丹尼尔, 小查尔斯·兰姆, 小约瑟夫·海尔著.

• 246 31 |a 市场营销学

• 250 __ |a 第8版.

• 260 __ |a 上海 : |b 世纪出集团上海人民出版, |c 2006.

• 300 __ |a xxix, 736 p. : |b ill. ; |c 24 cm.

• 504 __ |a Includes bibliographical references and index.

• 534 __ |p Reprint. Originally published: |c Thomson South-Western, c2006. |z 0324323808.

• 650 _0 |a Marketing |x Management.

• 650 _0 |a Marketing.

• 700 1_ |a Hair, Joseph F.

• 700 1_ |a Lamb, Charles W.

• 901 __022007000891

• 905 __ |a CAU |f F713.5/MCD:2/(8) |b W0076918-21

• 907 __ |a CAU |f F713.5/MCD:2/(8) |b W0076918-21

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• 999 __ |t E |A wzhlc |a 20070418 17:44:55 |G wzhlc |g 20070326 08:35:10 |I wzhlc |i 20070418 17:49:2