机读格式显示(MARC)

• 000 01192cam 2200337 a 4500

• 000 1000079696

• 001 0000303453

• 005 20061114104129.0

• 008 860821s1987 njua b 000 0 eng

• 010 __ |a 86022555 //r87

• 020 __ |a 0135578442 (pbk.) : |c CNY20.00

• 040 __ |c PUL

• 043 __ |a n-us---

• 050 0_ |a HF5415.1 |b .C54 1987

• 082 0_ |a 658.8 |2 19

• 090 __ |a F737.123/CJB

• 093 __ |a F737.123 |2 4

• 099 __ |a CAL 022000213123

• 100 1_ |a Clark, John B., |d 1935-

• 245 10 |a Marketing today : |b successes, failures, and turnarounds / |c John B. Clark.

• 260 __ |a Englewood Cliffs, N.J. : |b Prentice-Hall, |c c1987.

• 300 __ |a xvii, 220 p. : |b ill. ; |c 23 cm.

• 504 __ |a Includes bibliographical references.

• 650 _0 |a Business failures |z United States |v Case studies.

• 650 _0 |a Corporate turnarounds |z United States |v Case studies.

• 650 _0 |a Marketing |z United States |v Case studies.

• 650 _0 |a Success in business |z United States |v Case studies.

• 901 __022006019415

• 905 __ |a CAU |f F737.123/CJB |b E0208102(or.)

• 907 __ |a CAU |f F737.123/CJB |b E0208102(or.)

• 999 __ |t C |A gxr |a 20061114 10:36:59 |I gxr |i 20061114 10:41:29 |G wzhlc |g 20061124 10:44:0