机读格式显示(MARC)

• 000 00946cam 2200301 a 4500

• 000 1000109618

• 001 0000331925

• 005 20100603094918.0

• 008 770628s1977 ilua b 001 0 eng d

• 020 __ |a 0030896711 : |c CNY50.00

• 040 __ |a HKU |c HKU |d SCT

• 050 14 |a HF5415 |b .B53 1977

• 082 04 |a 658.8

• 090 __ |a F713.5/BLE/(2)

• 093 __ |a F713.5 |2 4

• 099 __ |a CAL 022006052156

• 100 1_ |a Boone, Louis E., |d 1941-

• 245 10 |a Contemporary marketing / |c Louis E. Boone, David L. Kurtz.

• 250 __ |a 2nd ed.

• 260 __ |a Hinsdale, Ill. : |b The Dryden Press, |c c1977.

• 300 __ |a xx, 514, lxxiv p. : |b ill. (some col.) ; |c 25 cm.

• 504 __ |a Includes bibliographical references and indexes.

• 650 _0 |a Marketing.

• 700 1_ |a Kurtz, David L.

• 901 __022010001264

• 905 __ |a CAU |f F713.5/BLE/(2) |b ZX001640(or.)

• 907 __ |a CAU |f F713.5/BLE/(2) |b ZX001640(or.)

• 999 __ |I xy1 |i 20100603 09:49:18 |G gxr |g 20100607 09:39:0