机读格式显示(MARC)

• 000 01289nam 2200325 a 4500

• 000 1000077208

• 001 0000301107

• 005 20060620090110.0

• 008 021016s2002 nyuac 001 0 eng d

• 020 __ |a 0072409479(alk.paper) : |c CNY300.00

• 020 __ |a 0072430125 (CD-ROM)

• 020 __ |a 0071121102(international:alk.paper)

• 040 __ |a WHUT |c WHUT

• 090 __ |a F713.5/PWD/(14)

• 093 __ |a F713.5 |2 4

• 099 __ |a CAL 022002206252

• 100 1_ |a Perreault, William D.

• 245 10 |a Basic marketing : |b A global-managerial approach / |c William D. Perreault and E. Jerome McCarthy.

• 250 __ |a 14th ed.

• 260 __ |a New York : |b McGraw-Hill/Irwin, |c c2002.

• 300 __ |a xxxii,815,I-16,G-12 p. : |b ill.(some col.) ; |c 28 cm. + |e 1 computer laser optic disc(4 3/4 in).

• 440 _0 |a McGraw-Hill/Irwin series in marketing

• 500 __ |a "A variety of multi-media instructional aids,including a web site,are available too support thee text."

• 500 __ |a Includes index.

• 650 _0 |a Marketing |x Management.

• 700 1_ |a McCarthy, E. Jerome.

• 901 __022006013987

• 905 __ |a CAU |f F713.5/PWD/(14) |b W0074101(or.) |b W0074574-5(or.)

• 907 __ |a CAU |f F713.5/PWD/(14) |b W0074101(or.) |b W0074574-5(or.)

• 999 __ |t E |A xy1 |a 20060620 09:01:08 |G wzhlc |g 20050729 10:13:13 |I xy1 |i 20060620 09:01:1