机读格式显示(MARC)

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• 008 081022r20082008cc a b 000 0 eng d

• 020 __ |a 9787811223774 (pbk.) : |c CNY30.00

• 040 __ |a RUC |c RUC |d RUC

• 041 0_ |a eng |b chi |f chi

• 050 00 |a HF5825 |b .J46 2008

• 090 __ |a F713.8/DBL/(9)

• 093 __ |a F713.8 |2 4

• 099 __ |a CAL 022008140892

• 100 1_ |a Drewniany, Bonnie L.

• 245 10 |a Creative strategy in advertising / |c Bonnie L. Drewniany, A. Jerome Jewler = 广告创意与策略 /邦尼·L.德鲁安尼, A. 杰罗姆·朱勒 著.

• 246 31 |a 广告创意与策略

• 250 __ |a 9th ed.

• 260 __ |a 大连 : |b Dongbei University of Finance & Economics Press, |c 2008.

• 300 __ |a [11], 259 p. : |b ill. ; |c 27 cm.

• 440 _0 |a 高等院校双语教学适用教材. |p 工商管理

• 500 __ |a Jewler's name appears first on the previous edition.

• 504 __ |a Includes bibliographical references.

• 534 __ |p Reprint. Originally published: |c Boston, MA, USA : Thomson/Wadsworth, c2008. |z 9780495095699 .

• 650 _0 |a Advertising copy.

• 650 _0 |a Advertising layout and typography.

• 700 1_ |a Jewler, A. Jerome.

• 901 __022009000267

• 905 __ |a CAU |f F713.8/DBL/(9) |b W0082108-9

• 907 __ |a CAU |f F713.8/DBL/(9) |b W0082108-9

• 999 __ |t C |A wzhlc |a 20090227 09:46:41 |I wzhlc |i 20090227 10:03:13 |G wzhlc |g 20090227 10:05:5