机读格式显示(MARC)

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• 001 0000592531

• 005 20211020093200.0

• 008 190926r20192016cc a b 000 0 eng d

• 020 __ |a 9787302534099 : |c CNY75.00

• 040 __ |a NHL |b eng |c NHL |e rda |d PUL |d SCT

• 090 __ |a F713.50/KP/(16)

• 093 __ |a F713.50 |2 5

• 099 __ |a CAL 022019119349

• 100 1_ |a Kotler, Philip.

• 245 10 |a Principles of marketing / |c Philip Kotler, Gary Armstrong = 市场营销原理 / (美) 菲利普·科特勒, 加里·阿姆斯特朗著.

• 246 31 |a 市场营销原理

• 250 __ |a 16th ed.

• 260 __ |a 北京 : |b 清华大学出版社, |c 2019.

• 300 __ |a xix, 678 p. : |b ill. ; |c 26 cm.

• 490 0_ |a 清华营销学系列英文版教材

• 504 __ |a Includes bibliographical references.

• 534 __ |p Reprint. Originally published: |c Pearson Educatin Inc., c2016. |b 16th ed. |z 133795020.

• 650 _0 |a Marketing.

• 700 1_ |a Armstrong, Gary.

• 920 __ |a 211180 |z 1