机读格式显示(MARC)

• 000 01085cam 2200313 a 4500

• 000 1000079635

• 001 0000303395

• 005 20061120123600.0

• 008 030311r20012000cc a b 001 0 eng d

• 020 __ |a 7302047464 : |c CNY58.00

• 040 __ |a PUL |c PUL

• 041 0_ |a eng |f chi

• 090 __ |a F713.56/WRS

• 093 __ |a F713.56 |2 4

• 099 __ |a CAL 022001223365

• 100 1_ |a Winer, Russell S.

• 245 10 |a Marketing management = |b 营销管理 / |c Russell S. Winer.

• 246 31 |a 营销管理

• 260 __ |a 北京 : |b 清华大学出版社, |c 2001.

• 300 __ |a xxx, 551 p. : |b ill. ; |c 26 cm.

• 440 _0 |a 清华营销学系列英文版教材

• 500 __ |a With Chinese publishing note, prefaces and brief contents.

• 504 __ |a Includes bibliographical references and index.

• 534 __ |p Reprint. Originally published: |c Upper Saddle River, N.J. : Prentice Hall, c2000. |z 0321014219.

• 650 _0 |a Marketing |x Management.

• 901 __022006019354

• 905 __ |a CAU |f F713.56/WRS |b E0208163

• 907 __ |a CAU |f F713.56/WRS |b E0208163

• 999 __ |t C |A gxr |a 20061113 11:02:50 |I gxr |i 20061120 12:36:00 |G wzhlc |g 20061124 10:26:1