机读格式显示(MARC)

• 000 01074cam 2200325 a 4500

• 000 1000084495

• 001 0000308113

• 005 20070614095152.0

• 008 890816s1990 nyua b 001 0 eng

• 010 __ |a 89022676

• 020 __ |a 0471601659 : |c CNY6.00

• 040 __ |a DLC |c DLC |d DLC

• 050 00 |a HF5415.13 |b .D32 1990

• 082 00 |a 658.8 |2 20

• 090 __ |a F713.5/DDJ/(5)

• 093 __ |a F713.5 |2 4

• 099 __ |a CAL 022000214545

• 100 1_ |a Dalrymple, Douglas J.

• 245 10 |a Marketing management : |b strategy and cases / |c Douglas J. Dalrymple, Leonard J. Parsons.

• 250 __ |a 5th ed.

• 260 __ |a New York : |b John Wiley & Sons, |c c1990.

• 300 __ |a xiii, 958 p. : |b ill. ; |c 25 cm.

• 504 __ |a Includes bibliographical references and indexes.

• 650 _0 |a Marketing |x Management.

• 650 _0 |a Marketing |x Management |x Case studies.

• 700 1_ |a Parsons, Leonard J.

• 901 __022007003387

• 905 __ |a CAU |f F713.5/DDJ/(5) |b E0213390

• 907 __ |a CAU |f F713.5/DDJ/(5) |b E0213390

• 999 __ |t C |A gypx |a 20070614 09:49:45 |I gypx |i 20070614 09:51:52 |G wzhlc |g 20071120 11:28:2