机读格式显示(MARC)
- 000 00919pam 2200301 a 4500
- 008 19830620s1984 nyua b 00110 eng
- 050 0_ |a HF5415 |b .S745 1984
- 100 1_ |a Stanton, William J.
- 245 10 |a Fundamentals of marketing / |c William J. Stanton.
- 260 __ |a New York : |b McGraw-Hill, |c c1984.
- 300 __ |a xxii, 697 p. : |b ill. ; |c 25 cm.
- 490 0_ |a McGraw-Hill series in marketing
- 504 __ |a Includes bibliographical references and indexes.
- 650 _0 |a Marketing |x Case studies.
- 905 __ |a CAU |f F713/SWJ/(7) |b 51849(F)
- 907 __ |a CAU |f F713/SWJ/(7) |b 51849(F)
- 999 __ |t E |A xy1 |a 20060608 16:05:47 |G wzlc |g 20001214103506 |I xy1 |i 20060608 16:05:5