机读格式显示(MARC)

• 000 01022cam 2200313 a 4500

• 000 1000004679

• 001 0000278245

• 005 20060620090256.0

• 008 19820831s1983 nyua b 00110 eng

• 020 __ |a 0070552517 : |c 82.80 |c $27.96

• 040 __ |a CAU

• 050 0_ |a HF5415 |b .S3238 1983

• 082 0_ |a 658.8 |2 19

• 090 __ |a F713.5/SCD/(2)

• 093 __ |a F713.5 |2 2

• 100 1_ |a Schewe, Charles D., |d 1942-

• 245 10 |a Marketing : |b concepts and applications / |c Charles D. Schewe, Reuben M. Smith.

• 250 __ |a 2nd ed.

• 260 __ |a New York : |b McGraw-Hill, |c c1983.

• 300 __ |a xx, 715 p. : |b ill. (some col.) ; |c 24 cm.

• 440 _0 |a McGraw-Hill series in marketing

• 504 __ |a Includes bibliographies and index.

• 650 _0 |a Marketing |x Problems, exercises, etc.

• 650 _0 |a Marketing.

• 700 1_ |a Smith, Reuben M.

• 901 __022006013992

• 905 __ |a CAU |f F713.5/SCD/(2) |b 56435(F)

• 907 __ |a CAU |f F713.5/SCD/(2) |b 56435(F)

• 999 __ |t E |A xy1 |a 20060620 09:02:45 |G wzlc |g 20001214135726 |I xy1 |i 20060620 09:02:5