机读格式显示(MARC)

• 000 01228cam 2200373 a 4500

• 000 1000079750

• 001 0000303506

• 005 20061115083106.0

• 008 900514s1994 nyua 001 0 eng

• 010 __ |a 90039271 //r952

• 020 __ |a 0471524956 (hbk.)

• 020 __ |a 0471008583 (pbk.) : |c CNY25.00

• 040 __ |a DLC |c DLC |d DLC |d OCoLC |d DLC

• 043 __ |a n-us---

• 050 00 |a HF5415.5 |b .W59 1990

• 082 00 |a 658.8/12 |2 20

• 090 __ |a F713.3/WJR

• 093 __ |a F713.3 |2 3

• 094 __ |a 29.4195 |2 3

• 099 __ |a CAL 021999640254 |a CAL 022001120721

• 100 1_ |a Wilson, Jerry R., |d 1944-

• 245 10 |a Word-of-mouth marketing / |c Jerry R. Wilson.

• 260 __ |a New York : |b J. Wiley, |c c1994.

• 300 __ |a xv, 256 p. : |b ill. ; |c 24 cm.

• 500 __ |a Includes index.

• 650 _0 |a Consumer behavior |z United States.

• 650 _0 |a Advertising |x United States.

• 650 _0 |a Public opinion |z United States.

• 650 _0 |a Customer services |z United States |x Public opinion.

• 650 _0 |a Consumer satisfaction |z United States.

• 901 __022006019469

• 905 __ |a CAU |f F713.3/WJR |b E0208134(or.)

• 907 __ |a CAU |f F713.3/WJR |b E0208134(or.)

• 999 __ |t C |A gypx |a 20061115 08:27:40 |I gypx |i 20061115 08:31:06 |G wzhlc |g 20061121 16:50:1