机读格式显示(MARC)

• 000 01239cam 2200361 a 4500

• 000 1000079710

• 001 0000303467

• 005 20061114124100.0

• 008 950720s1996 iluab b 001 0 eng

• 010 __ |a 95034965

• 020 __ |a 0256206872

• 020 __ |a 0075610221

• 020 __ |a 0256139903 : |c CNY40.00

• 040 __ |a DLC |c DLC |d DLC

• 050 00 |a HF5415.13 |b .M369 1996

• 082 00 |a 658.8 |2 20

• 090 __ |a F713.5/PWD/(12)

• 093 __ |a F713.5 |2 4

• 094 __ |a 29.41903 |2 3

• 099 __ |a CAL 022000184539 |a CAL 022000189835 |a CAL 022000296957

• 100 1_ |a Perreault, William D.

• 245 10 |a Basic marketing : |b a global-managerial approach / |c William D. Perreault, Jr., E. Jerome McCarthy.

• 250 __ |a 12th ed.

• 260 __ |a Chicago : |b Irwin, |c c1996.

• 300 __ |a 1 v. (various pagings) : |b col. ill., col. maps ; |c 27 cm.

• 440 _4 |a The Irwin series in marketing

• 504 __ |a Includes bibliographical references and indexes.

• 650 _0 |a Marketing |x Management.

• 700 1_ |a McCarthy, E. Jerome |q (Edmund Jerome)

• 901 __022006019429

• 905 __ |a CAU |f F713.5/PWD/(12) |b E0208104(or.)

• 907 __ |a CAU |f F713.5/PWD/(12) |b E0208104(or.)

• 999 __ |t C |A gxr |a 20061114 12:38:40 |I gxr |i 20061114 12:41:00 |G wzhlc |g 20061124 10:48:4