机读格式显示(MARC)

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• 020 __ |a 9787302208662 (pbk.) : |c CNY45.00

• 040 __ |a RUC |c RUC |d SCT

• 041 0_ |a eng |b chi |f chi

• 050 _4 |a HF5415.13 |b .W5476 2009

• 082 04 |a 658.8 |2 22

• 090 __ |a F713.56/WRS/(3)

• 093 __ |a F713.56 |2 4

• 099 __ |a CAL 022009127182

• 100 1_ |a Winer, Russell S.

• 245 10 |a Marketing management / |c Russell S. Winer = 营销管理 / 拉塞尔·威纳著.

• 246 31 |a 营销管理

• 250 __ |a 3rd ed.

• 260 __ |a 北京 : |b 清华大学出版社 ; |b Pearson Education Asia, |c 2009.

• 300 __ |a xxix, 500 p. : |b ill. ; |c 26 cm.

• 490 0_ |a 清华营销学系列英文版教材

• 504 __ |a Includes bibliographical references (p. 447-466) and indexes.

• 505 0_ |a Marketing philosophy and strategy -- Marketing and the job of the marketing manager -- A strategic marketing framework -- Analysis for marketing decisions -- Marketing research -- Analyzing consumer behavior -- Organizational buying behavior -- Market structure and competitor analysis -- Marketing decision making -- Product decisions -- New product development -- Pricing -- Communications and advertising strategy -- Sales promotion -- Channels of distribution -- Direct channels of distribution: personal selling and direct marketing -- Customer relationship management -- Special topic: strategies for service markets.

• 534 __ |p Reprint. Originally published: |c Upper Saddle River, N.J. : Prentice Hall, c2007. |b 3rd ed. |z 0131963341.

• 650 _0 |a Marketing |x Management.

• 901 __022010001880

• 905 __ |a CAU |f F713.56/WRS/(3) |b W0084402-3

• 907 __ |a CAU |f F713.56/WRS/(3) |b W0084402-3

• 999 __ |t C |A xy1 |a 20101029 13:49:23 |I xy1 |i 20101102 13:26:33 |G xy1 |g 20101102 13:35:5