机读格式显示(MARC)

• 000 01475nam a2200373 a 4500

• 000 1000107689

• 001 0000330194

• 005 20091118110935.0

• 008 090604s2009 cc ab b 000 0 eng d

• 020 __ |a 9787300106564 (pbk.) : |c CNY42.00

• 040 __ |a RUC |c RUC

• 090 __ |a F740.2/CPR:2/(14)

• 093 __ |a F740.2 |2 4

• 099 __ |a CAL 022009080660

• 100 1_ |a Cateora, Philip R.

• 245 10 |a International marketing / |c Philip R. Cateora, Mary C. Gilly, John L. Graham = 国际营销 / 菲利普·R·凯特奥拉, 玛丽·C. 吉利, 约翰·L·格雷厄姆著 ; 崔新健改编.

• 246 31 |a 国际营销

• 250 __ |a 14th ed.

• 260 __ |a 北京 : |b 中国人民大学出版社, |c 2009.

• 300 __ |a [16], 397 p. : |b ill., maps ; |c 28 cm.

• 490 0_ |a Business administration classics. Administration classics

• 490 0_ |a 工商管理经典教材. 国际化管理系列

• 500 __ |a "教育部高校工商管理类教学指导委员会双语教学推荐教材."

• 500 __ |a Adaptation of: International marketing / Cateora, Philip R. Boston : McGraw-Hill/Irwin, c2009. 711 p. 0073380989.

• 504 __ |a Includes bibliographical references.

• 650 _0 |a Export marketing.

• 650 _0 |a International business enterprises.

• 700 1_ |a Cui, Xinjian |9 (崔新健)

• 700 1_ |a Gilly, Mary C.

• 700 1_ |a Graham, John L.

• 901 __022009002476

• 905 __ |a CAU |f F740.2/CPR:2/(14) |b W0083149-50

• 907 __ |a CAU |f F740.2/CPR:2/(14) |b W0083149-50

• 999 __ |t E |A wzhlc |a 20091118 11:08:55 |G wzhlc |g 20091118 09:45:48 |I wzhlc |i 20091118 11:10:2