机读格式显示(MARC)

• 000 01081nam a2200325 a 4500

• 001 0000568942

• 005 20190923182400.0

• 008 011222r20012001cc a b 001 0 eng d

• 020 __ |a 7302048150

• 040 __ |a PUL |c PUL

• 041 0_ |a eng |f chi

• 050 _4 |a HF5415.122 |b .L68 2001

• 082 04 |a 658.8 |2 21

• 090 __ |a F713.5/LCH:2/(4)

• 093 __ |a F713.5 |2 5

• 094 __ |a 29.419 |2 3

• 099 __ |a CAL 022001459441

• 100 1_ |a Lovelock, Christopher H.

• 245 10 |a Services marketing : |b people, technology, strategy = 服务营销 : 人员、技术与策略 / |c Christopher Lovelock.

• 246 11 |a 服务营销 : |b 人员技术与策略

• 250 __ |a 4th ed.

• 260 __ |a 北京 : |b 清华大学出版社, |c 2001.

• 300 __ |a xxiv, 717 p. : |b ill. ; |c 26 cm.

• 490 0_ |a 清华营销学系列英文版教材

• 504 __ |a Includes bibliographical references and index.

• 534 __ |p Reprint. Originally published: |c Prentice Hall, 2001, |b 4th ed. |z 0130173924.

• 546 __ |a With Chinese publishing note and contents.

• 650 _0 |a Professions |x Marketing.

• 650 _0 |a Service industries |x Marketing.

• 920 __ |a 211180 |z 1