- 题名/责任者:
- Participatory communication strategy design : a handbook / prepared by Paolo Mefalopulos and Chris Kamlongera for the SADC Centre of Communication for Development in collaboration with the Communication for Development Group Extension, Education and Communication Service, Sustainable Development Department.
- 版本说明:
- 2nd ed.
- 出版发行项:
- Rome : Food and Agriculture Organization of the United Nations, 2004.
- ISBN:
- 9251052522 :
- 载体形态项:
- ix, 111 p. : ill. ; 30 cm.
- 附加个人名称:
- Mefalopulos, Paolo.
- 附加个人名称:
- Kamlongera, Christopher F.
- 论题主题:
- Rural development.
- 论题主题:
- Communication planning.
- 中图法分类号:
- C912.82
- 一般附注:
- This handbook has been prepared as a training and field guide for designing, implementing and managing communication for development strategies for field projects. It focuses on the process of planning a communication strategy in a participatory manner. It clearly explains the principles and processes of communication planning, message development, multimedia material production and the implementation of communication activities in the field, and presents a step-by-step approach to strategy design.
- 一般附注:
- "TC/M/Y5794E/1/11.04/1500"--P. [4] of cover.
- 书目附注:
- Includes bibliographical references.
- 随书光盘:
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| 索书号 | 条码号 | 年卷期 | 馆藏地 | 书刊状态 |
| FAO/C912.82/PCS/(2) | W0073991 |  西区密排1区
|
可借 | |
| FAO/C912.82/PCS/(2) | W0082240 | 东5层4区
|
保留本 |
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