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Online Public Access Catalogue

题名/责任者:

Consumer behavior : building marketing strategy / Del I. Hawkins, Roger J. Best, Kenneth A. Coney.

版本说明:

9th ed.

出版发行项:

Boston : McGraw-Hill Irwin, c2004.

ISBN:

0071214690 (international : alk. paper)

ISBN:

0072865490

ISBN:

0072536926 (CD-ROM)

ISBN:

0072536861 (alk. paper) :

载体形态项:

xxvi, 790 p. : col. ill. ; 27 cm + 1 CD ROM (4 3/4 in.).

丛编题名:

McGraw-Hill/Irwin series in marketing

个人责任者:

Hawkins, Del I.

附加个人名称:

Best, Roger J.

附加个人名称:

Coney, Kenneth A.

论题主题:

Consumer behavior-United States-Case studies.

论题主题:

Consumer behavior-United States.

论题主题:

Market surveys-United States.

中图法分类号:

F713.55

书目附注:

Includes bibliographical references and indexes.

系统细节附注:

System requirements for accompying CD ROM.

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