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题名/责任者:

Basic marketing : a global-managerial approach / William D. Perreault, E. Jerome McCarthy.

版本说明:

15th ed.

出版发行项:

Boston, Mass. : McGraw-Hill/Irwin, c2005.

ISBN:

0072947039 :

ISBN:

9780072947038

ISBN:

0072525231 (alk. paper)

载体形态项:

xli, 793, [22] p. : col. ill. ; 29 cm. + 1 CD-ROM (4 3/4 in.)

丛编题名:

McGraw-Hill/Irwin series in marketing

个人责任者:

Perreault, William D.

附加个人名称:

McCarthy, E. Jerome (Edmund Jerome)

论题主题:

Marketing-Management.

中图法分类号:

F713.5

一般附注:

McCarthy's name appears first on the earlier edition.

书目附注:

Includes bibliographical references (p. 725-787) and indexes.

系统细节附注:

Systems requirements for accompanying computer disk: Windows 98 or higher; Pentium 400 MHz or faster; 16-Bit stereo sound card; 16 Bit or better video card; 64 MB or more of system memory; 8x speed for higher CD-ROM Drive.

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