MARC状态:已编 文献类型:西文图书 浏览次数:55
- 题名/责任者:
- Sales force management : planning, implementation, and control / Gilbert A. Churchill, Jr., Neil M. Ford, Orville C. Walker, Jr.
- 版本说明:
- 3rd ed.
- 出版发行项:
- Homewood, IL : Irwin, c1990.
- ISBN:
- 0256080046 :
- 载体形态项:
- xviii, 845 p. : ill. ; 24 cm.
- 个人责任者:
- Churchill, Gilbert A.
- 附加个人名称:
- Ford, Neil M.
- 附加个人名称:
- Walker, Orville C.
- 论题主题:
- Sales management.
- 中图法分类号:
- F713.3
- 书目附注:
- Includes bibliographical references and index.
- 随书光盘:
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