MARC状态：已编 文献类型：西文图书 浏览次数：32
- 题名/责任者:
- Principles of integrated marketing communications / Lawrence Ang.
- 出版发行项:
- Port Melbourne, VIC : Cambridge University Press, 2014.
- ISBN:
- 9781107597716
- ISBN:
- 9781107649187
- 载体形态项:
- 1 online resource (xii, 401 pages) : illustrations
- 个人责任者:
- Ang, Lawrence, author.
- 论题主题:
- Marketing-Technological innovations.
- 中图法分类号:
- F713.5-05
- 一般附注:
- Description based on print version record.
- 书目附注:
- Includes bibliographical references and index.
- 随书光盘:
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