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题名/责任者:

Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson.

版本说明:

4th ed.

出版发行项:

Chicago, Ill. : Irwin, c1996.

ISBN:

0256139040 :

载体形态项:

xxvii, 738 p. : ill. (some col.) ; 24 cm.

丛编题名:

The Irwin series in marketing

个人责任者:

Peter, J. Paul

附加个人名称:

Olson, Jerry C. (Jerry Corrie), 1944-

附加个人名称:

Peter, J. Paul Consumer behavior.

论题主题:

Consumer behavior

论题主题:

Marketing

中图法分类号:

F713.55

一般附注:

Originally published as: Consumer behavior: marketing strategy perspectives, 1987.

书目附注:

Includes bibliographical references (p. 661-705) and indexes.

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