MARC状态：已编 文献类型：西文图书 浏览次数：39
- 题名/责任者:
- Essentials of contemporary advertising / William F. Arens, David H. Schaefer.
- 出版发行项:
- Boston : McGraw-Hill/Irwin, c2007.
- ISBN:
- 9780073136660 :
- ISBN:
- 0073136662 (alk. paper)
- 载体形态项:
- xxviii, 558 p. : ill. (chiefly col.), map ; 28 cm.
- 个人责任者:
- Arens, William F.
- 附加个人名称:
- Schaefer, David H.
- 论题主题:
- Advertising.
- 中图法分类号:
- F713.8
- 书目附注:
- Includes bibliographical references (p. 506-521) and indexes.
- 随书光盘:
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