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题名/责任者:

Basic marketing : A global-managerial approach / William D. Perreault and E. Jerome McCarthy.

版本说明:

14th ed.

出版发行项:

New York : McGraw-Hill/Irwin, c2002.

ISBN:

0072409479(alk.paper) :

ISBN:

0072430125 (CD-ROM)

ISBN:

0071121102(international:alk.paper)

载体形态项:

xxxii,815,I-16,G-12 p. : ill.(some col.) ; 28 cm. + 1 computer laser optic disc(4 3/4 in).

丛编题名:

McGraw-Hill/Irwin series in marketing

个人责任者:

Perreault, William D.

附加个人名称:

McCarthy, E. Jerome.

论题主题:

Marketing-Management.

中图法分类号:

F713.5

一般附注:

"A variety of multi-media instructional aids,including a web site,are available too support thee text."

一般附注:

Includes index.

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