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Online Public Access Catalogue

题名/责任者:

Advertising : principles & practice / William Wells, John Burnett, Sandra Morarity.

版本说明:

5th ed.

出版发行项:

Upper Saddle River, N.J. : Prentice Hall, 2000.

ISBN:

0130835714 :

载体形态项:

xviii, 562 p. : ill. (some col.) ; 29 cm.

变异题名:

Advertising : principles and practice

个人责任者:

Wells, William, 1926-

附加个人名称:

Burnett, John, 1944-

附加个人名称:

Moriarty, Sandra E., 1943-

论题主题:

Advertising.

中图法分类号:

F713.8

书目附注:

Includes bibliographical references and index.

豆瓣简介：

随书光盘: