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题名/责任者:

The practice of public relations / Fraser P. Seitel =公共关系实务 / 弗雷泽·P. 西泰尔著.

版本说明:

10th ed.

出版发行项:

北京 : 清华大学出版社, 2009.

ISBN:

9787302188568 (pbk.) :

载体形态项:

xxix, 442 p. : ill., map ; 26 cm.

变异题名:

公共关系实务

丛编说明:

清华管理学系列英文版教材

个人责任者:

Seitel, Fraser P.

论题主题:

Public relations-United States.

中图法分类号:

C912.3

书目附注:

Includes bibliographical references and index.

内容附注:

What is public relations, anyway? -- The growth of public relations -- Communication -- Public opinion -- Management -- Ethics -- The law -- Research -- Print media relations -- Electronic media relations -- Employee relations -- Multicultural community relations -- Government relations -- Consumer relations -- International relations -- Public relations writing-- Integrated marketing communications -- Public relations and the Internet -- Crisis management.

原版附注:

Reprint. Originally published: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2007. 9780132304511.

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