MARC状态：已编 文献类型：西文图书 浏览次数：21
- 题名/责任者:
- International business strategy : rethinking the foundations of global corporate success / Alain Verbeke.
- 版本说明:
- Second edition.
- 出版发行项:
- Cambridge : Cambridge University Press, 2013.
- ISBN:
- 9781107352773
- ISBN:
- 9781107683099
- 载体形态项:
- 1 online resource (xxiii, 589 pages) : illustrations
- 个人责任者:
- Verbeke, Alain, author.
- 论题主题:
- International business enterprises-Management.
- 论题主题:
- International business enterprises-Management-Case studies.
- 论题主题:
- Strategic planning.
- 论题主题:
- Strategic planning-Case studies.
- 中图法分类号:
- F276.7
- 一般附注:
- Description based on print version record.
- 书目附注:
- Includes bibliographical references and index.
- 摘要附注:
- "Too many international business strategy textbooks slavishly adhere to mainstream conceptual models. The publication of those models in prestigious practitioner journals such as the Harvard Business Review seems to shelter them from scholarly criticism. The problem is that the policy recommendations derived from these models, while sometimes insightful, are all too often based on implicit and restrictive assumptions. They are frequently oversimplified and seldom based on a rigorous analytical framework that assesses the opportunity costs of following the recommended paths, that is the costs of foregoing alternative strategies"--
- 随书光盘:
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