MARC状态:已编 文献类型:西文图书 浏览次数:58
- 题名/责任者:
- Basic marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy.
- 版本说明:
- 12th ed.
- 出版发行项:
- Chicago : Irwin, c1996.
- ISBN:
- 0256206872
- ISBN:
- 0075610221
- ISBN:
- 0256139903 :
- 载体形态项:
- 1 v. (various pagings) : col. ill., col. maps ; 27 cm.
- 个人责任者:
- Perreault, William D.
- 附加个人名称:
- McCarthy, E. Jerome (Edmund Jerome)
- 论题主题:
- Marketing-Management.
- 中图法分类号:
- F713.5
- 科图法分类号:
- 29.41903
- 书目附注:
- Includes bibliographical references and indexes.
- 随书光盘:
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