MARC状态：已编 文献类型：西文图书 浏览次数：58
- 题名/责任者:
- Contemporary advertising / Courtland L. Bovee, William F. Arens.
- 版本说明:
- 3rd ed.
- 出版发行项:
- Homewood, Ill. : Irwin, c1989.
- ISBN:
- 0256065195 :
- 载体形态项:
- xxv, 662, 9, 4, 22, 12 p. : ill. (some col.) ; 28 cm.
- 个人责任者:
- Bovee, Courtland L.
- 附加个人名称:
- Arens, William F.
- 论题主题:
- Advertising.
- 中图法分类号:
- F713.8
- 书目附注:
- Includes bibliographical references ( p. 1-9 (3rd group))
- 随书光盘:
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