MARC状态：已编 文献类型：西文图书 浏览次数：73
- 题名/责任者:
- Services marketing : integrating customer focus across the firm / Valarie A.Zeithaml and Mary Jo Bitner.
- 版本说明:
- 3rd ed.
- 出版发行项:
- Boston ; New York : McGraw-Hill/Irwin, 2003.
- ISBN:
- 0071199144 (international ed. : alk. paper)
- ISBN:
- 0072471425 (alk. paper) :
- 载体形态项:
- xx, 668 p. : ill. ; 26 cm.
- 个人责任者:
- Zeithaml, Valarie A.
- 附加个人名称:
- Bitner, Mary Jo.
- 论题主题:
- Marketing.
- 论题主题:
- Service industries-Marketing.
- 论题主题:
- Customer services.
- 中图法分类号:
- F713.5
- 书目附注:
- Includes bibliographical references and index.
- 随书光盘:
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